People are looking for your travel services by searching in Google, Bing, etc. search engines. Apply SEO to your website to be found. Hire Ait India's services.

Travel Website SEO and Digital Marketing

Tap Potential of Travel Industry with Search Engines

The process of making webpages search engines friendly by adhering to the guidelines provided by various search engines is called search engine optimization. The search engine optimization process applied for a travel-related website is usually termed travel SEO. The guidelines for best practices for webmasters are provided for the technicalities involved in developing the webpage and the content used on the page. These guidelines fall under on-page SEO. The activities are carried out over the page. SEO involves activities beyond the website involved popularly known as off-page SEO. Due to a better SEO applied, tourists find the website in search engine result pages with top rankings.

Both the form of SEO, on-page, and off-page, are equally important to rank at the top in search engines. Neither of these can be ignored and should be balanced for a better result. Ranking a travel website at the top of the SERPs has stringent competition. Most of the travel agents have their business websites. They all hustle to rank their respective website at the top of the search engine result pages with the industry keywords. Ranking without proper optimization is hard to believe in such a competitive environment. Skilled SEO professionals are required to beat the competition in ranking a tour website in search engines.

Why a Travel Website Requires SEO?

The online travel industry is generating US $600 billion a year and growing at more than 12% rate every year. Still, there is a large growth potential in online sales in the travel industry. 61% of travel-related bookings were made by using search engines. This is a huge number in comparison to other industries. The online sales trend is more in the travel industry. Online presence cannot be avoided by a travel agent as the above data suggests. There are several ways to sell online. There are many OTA platforms to sell travel products online. Another way to sell online is by using your website. A travel website is necessary to groom own brand in the long run.

Most travelers across the world search online a reliable website to purchase various travel products. It can be a hotel booking, tour package booking, or likewise. A website is required to be present in the result pages of search engines. There are millions of websites across the globe thriving to rank at the top of search result pages for specific search terms. It is the SEO that ensures which website link will appear in the top rank in the search engines like Google or Bing. The webmasters need to optimize all the web pages of the website as per the search engine guidelines.

The website link literally can’t be accessible to search engine surfers without SEO. The web URL will have a position well behind among the millions of URLs. It will be hard to reach such backward-positioned URLs in the SERPs. The top three positions on the SERPs garner most of the clicks through the search engines. SEO helps to achieve the top positions. Let your audience find you while searching the web. Help the Internet surfers who are looking for products or services from your type of business by getting found. Apply SEO to your website and get found in search engines.

Which SEO is Better for a Travel Website – Local, National, or Global?

Let us have a quick look at local SEO, national SEO, and global SEO.

Local SEO – The SEO applied to a website around fifty kilometers from the business address is usually called local SEO. The businesses are required to create a business profile page in search engines to begin with. The business listing contains the name of the business, address, and phone number of the business besides other details. The profile description of the page is considered crucial in terms of local searches. The search result page consists of businesses having the most relevant page to the search terms, are nearest to the searcher, and whether currently open or not. Other SEO elements also impact the search engine rankings. One most popular of them is reviews, their number, and relevancy. Popular search engines for local SEO are Google and Bing so far.

National SEO – When a website is optimized to be visible in the country-specific search engine result pages, it is called national SEO. The audience of the website is for that targeted country only. For example, an online coaching class for the CBSE ninth class would like to rank their website in India only rather than abroad. This is because the courses offered by them are relevant to Indian students only. There are many ways to achieve the national SEO goal. The country-specific domain name of the website is one of them. Geo-targeting uses specific metatags to signal search engines. The most effective way to rank in search engines in a particular country is by improving link popularity in the country.

Global SEO – Everyone across the globe irrespective of a country or locality is the audience of the website targeting global or international SEO. On-page and off-page SEO are applied to achieve the ranks in search engines visible across the globe. It is a bit lengthier process to achieve the rankings worldwide. It requires to increase the website link popularity in the countries of the world. As popular as it becomes among the audience of the world, that early it starts ranking in the search engines globally. It requires SEO professionals to work for each country of the world the website is about to target. Steep competition makes it tedious for SEO professionals across the globe. Usually global SEO includes local and national audiences too.

Travel and tourism are the needs of everyone across the globe. Everyone in the world travels or tends to travel from one place to another for various purposes. A person in a neighborhood or in another city or in another country may require the same tour or travel package a travel website is offering. All three types of SEO local, national, and global should be applied to the travel website to cater to all types of audiences across the globe.

Ait Softwares is an India-based IT company offering various software-related services to industries around the globe. Hire SEO specialist from Ait India for your travel and tour website. The SEO specialists for hire are experts and have more than two decades of experience in achieving the ranking results. SEO professionals keep updated with the latest algorithmic changes and align actions accordingly. If your tour and travel agency requires good website services then also it can be met by Ait India.

More other information on: Dynamic Website Making, Dental SEO Services India, Healthcare SEO Services India, Legal SEO Services India, Real Estate SEO Services India, Local SEO Services India, Travel SEO Services India.

Advantage “AIT” :

High Reliability
Satisfactory Services
Cost Saving
Broad Spectrum Services
Time-bound project delivery
Assured Security & Confidentiality
Smooth Resource Management

Get Started